Content Marketing

let us create your content

Content Is Critical

Our authors can craft content that will allow your pages to be found when visitors are searching. We can engage visitors with meaningful content and images that they will share. We can encourage potential customers to convert to be a customer or a sales lead.

These days content has to be true content that is meaningful to a person who is viewing it. It is no longer possible to stuff keywords in a page. Google will rank pages higher if the content is engaging and is likely to be shared with others.

If your content is not meeting these Google criteria then it is unlikely your pages will show in Google search results.

Our Approach For Content Marketing

For existing sites we will perform a site review, this will indicate to us what parts of your site are weak in terms of content and in terms of the on-site technical aspects.

We can resolve the technical on-site issues for you, then we can focus on the content.

Planning

We need to research and decide what topics will be very interesting to your target audience while aligned with your business objectives.

Keywords

We then need to list the target keywords for your website and content. These are the words people will enter in search engines to find your site.

Authoring

We then can create content in the form of blogs, news articles, features, how to guides, white papers etc.

PR

It will be necessary to get your business and site mentioned in the press, media, online influences etc to generate interest in your products and services.

Inbound Marketing

We can help your business using Inbound Marketing tools like Hubspot to attract leads and grow your business using content creation.

Content Metrics

As your content is deployed on your site and platforms we can assess the performance of that content and generate reports.