If you think of your website as a box with inputs and outputs. The inputs are visitors to your site. The outputs are the key performance indicators (KPIs) such as sales leads or sales completed. By changing what is in the box we can improve the KPIs. CO can be based on users feedback and our expertise.
When a person visits your site what outcomes do you want? It could be a lead for new business, a sales lead request for quote, purchase a product or service. Some examples are:
- Signing up for an email list
- Creating an account
- Adding a product to the shopping cart
- Requesting a quote
- Signing-up for a membership
- Buying a product from your online store