Conversion Optimization

business from the website traffic

Conversion Optimization (CO)

If you think of your website as a box with inputs and outputs. The inputs are visitors to your site. The outputs are the key performance indicators (KPIs) such as sales leads or sales completed. By changing what is in the box we can improve the KPIs. CO can be based on users feedback and our expertise.

Conversion Types

When a person visits your site what outcomes do you want? It could be a lead for new business, a sales lead request for quote, purchase a product or service. Some examples are:

  • Signing up for an email list
  • Creating an account
  • Adding a product to the shopping cart
  • Requesting a quote
  • Signing-up for a membership
  • Buying a product from your online store

Conversion Optimization Methods

Assessment

We need to first asses how your visitors and website interrelate with each other. Where are your visitors coming from and are they within you target audience. What pages do they land on and what do they see and do when they arrive on your website. What languages to they speak, what devices are they using.

UX Testing

Your website then needs user interface or UX testing with a member of our team. We need to be in the shoes of your potential customers to understand why they visit, why they did not go to a competitor, is your site easy to navigate or confusing. We will also conduct visitor surveys to assess real users feedback about your site.

Website Changes

The data gathered will be used by us to make recommendations for changes so more conversions are generated.