Various interactions with your customers can become email marketing leads. Example a buyer gets to the checkout on a site then does not complete the purchase. This buyer can be added to an email marketing sales pipeline or funnel as a potential buyer.
Email marketing can be used to periodically follow up with these potential buyers and to encourage them to go back and complete the purchase.
A potential buyer goes thru stages of awareness, interest, evaluation and then final action, example submit details or make a purchase.
Your website can be integrated with email marketing so that the buyer’s stages are identified and different messages can be sent to encourage conversion.
Why Email Marketing Is Beneficial
We take care of the end-to-end email marketing process for you. We can identify the various stages of your sales funnel and create targeted messages for each stage.
Our team will then integrate the email platform with your website and processes. We will manage the daily running of the email marketing campaign and generate periodic reports.