Having an effective social media campaign can influence the position of your website in search results. Google rankings in part look at the relative effectiveness of a website’s social impact. Therefore social media marketing has a positive knock-on effect for SEO.
Direct Feedback From Customers
With social media a business needs to accept that customers will be let their views and ideas be known to the world. A business should be willing to engage with these customers taking feedback as a positive and suggestions as a business opportunity for change.
Customers As Content Authors
Social media can allow your customers or reviewers to submit content on social media. For any business, relevant on-topic content is generally a very positive asset. Getting customers to provide feedback on social media is like having a team of authors writing content about your business. This additional content can help attract new customers for your business.
Special Deals Only On Social Media
Offering a discount on social media can have a viral effect as people share the deal with others. Using tracking tools such as Facebook’s event tracking it is possible to measure the effectiveness of these social media discounts.
Interact As A Human
Many businesses can appear remote and too corporate. Social media breaks down these barriers and connects customers with real people in your business. This direct approach makes your business more approachable and engaging for customers.