What does Logic Replace and Jaguar Cars have in common?
Well, it’s not the price! We discovered that Jaguar has a similar taste to Logic Replace because we both use the same font in our logos.
We changed our logo at about the same time as Jaguar, and one of our team spotted the similarities right away when Jaguar had advertisements showing at the All England Tennis Club at Wimbledon.
Fast forward (no pun intended), and after some checks, we both use this font in our logos:
Handel Gothic font.
We love our new logo, it’s simple and elegant, and we are in good company with it.